Beautycounter mission: Clean skin care for everyone

Beautycounter mission: Clean skin care for everyone

Beautycounter story

Gregg Renfrew, Beautycounter Founder

Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my shock when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.

And so I started Beautycounter, a company devoted to progress. Here you’ll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.

My take

Beautycounter, a young innovative, think out of the box company, is always adding new products for the health of us all. I believe in their philosophy, safer formulas for Every Body Head-To-Toe Essentials. Your Essentials w/o Harsh Chemicals-Explore Safer, Effective Makeup. Your family deserves the best.

The latest from the Beautycounter company is their Counterman line. My hubby, Tom Claus, uses my products, night and day creams, intense rejuvenating creams, and more, but men’s skin is tougher than a woman’s, Counterman has arrived and is the answer to men’s healthy skin care.

Tom Claus

According to Beautycounter, when they cast their Counterman campaign, they sought guys who embodied their standards—men who stand for something, who approach life with intention, think outside of the box, like my hubby, Tom, a scientist, having worked in discovery for new drugs for diabetes. Tom has had dry, scaly skin and has been using creams for his face and scalp for years. He’s been using CeraVe, and didn’t realize that it has harsh chemicals like parabens, (methyl-isobutyl-propyl- and other). Even baby sunscreen has harsh chemicals. Imagine smearing creams all over your babies and kids, and washing their hair and yours with shampoo laden with harsh chemicals? Check out Beautycounter’s ample never list and look at the ingredients on the packaging of the products you use.

Having several men in my life, a husband, three sons, two sons-in-law, and seven grandsons, I’m excited for them to climb out of their box and look at the big picture. It’s never too soon to learn how to keep you, your family and your men handsome and healthy.

Beautycounter mission: To get safer products into the hands of everyone.

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

Pin It on Pinterest