Beautycounter mission: Clean skin care for everyone

Beautycounter mission: Clean skin care for everyone

Beautycounter story

Gregg Renfrew, Beautycounter Founder

Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my shock when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.

And so I started Beautycounter, a company devoted to progress. Here you’ll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.

My take

Beautycounter, a young innovative, think out of the box company, is always adding new products for the health of us all. I believe in their philosophy, safer formulas for Every Body Head-To-Toe Essentials. Your Essentials w/o Harsh Chemicals-Explore Safer, Effective Makeup. Your family deserves the best.

The latest from the Beautycounter company is their Counterman line. My hubby, Tom Claus, uses my products, night and day creams, intense rejuvenating creams, and more, but men’s skin is tougher than a woman’s, Counterman has arrived and is the answer to men’s healthy skin care.

Tom Claus

According to Beautycounter, when they cast their Counterman campaign, they sought guys who embodied their standards—men who stand for something, who approach life with intention, think outside of the box, like my hubby, Tom, a scientist, having worked in discovery for new drugs for diabetes. Tom has had dry, scaly skin and has been using creams for his face and scalp for years. He’s been using CeraVe, and didn’t realize that it has harsh chemicals like parabens, (methyl-isobutyl-propyl- and other). Even baby sunscreen has harsh chemicals. Imagine smearing creams all over your babies and kids, and washing their hair and yours with shampoo laden with harsh chemicals? Check out Beautycounter’s ample never list and look at the ingredients on the packaging of the products you use.

Having several men in my life, a husband, three sons, two sons-in-law, and seven grandsons, I’m excited for them to climb out of their box and look at the big picture. It’s never too soon to learn how to keep you, your family and your men handsome and healthy.

Beautycounter mission: To get safer products into the hands of everyone.

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

https://www.beautycounter.com/gailingis

https://www.beautycounter.com/products/counterman

BEAUTY IN A BOTTLE

BEAUTY IN A BOTTLE

Gail Ingis (I’m using Beautycounter products)

Beauty in a bottle has been around 6000 years. From the copper and lead ore that the ancient Egyptians used to create the world’s first cosmetics to the scientifically advanced products of today that can do everything from hide pores, smooth complexions, and turn the pale green of your eyes a vivid shade of emerald, makeup has been an integral part of humankind for thousands of years. Over the centuries, women used burnt matches to darken their eyes, berries to stain their lips and young boys’ urine to fade their freckles. They even swallowed ox blood in some misguided attempt to improve their complexions.

Women throughout history put their health at risk with many of their homemade cosmetics. In some cultures, for example, women used arsenic, lead, mercury, and even leeches to give themselves the pale appearance deemed beautiful in the old days. Thankfully, we’ve come a long way from the days of using toxic and deadly mixtures to enhance our looks. Or have we?

According to the Scientific American Magazine, the government knows just about as much as you do about what you’re putting on your skin—that is to say, not much. My recent encounter with Beautycounter has answered the many questions I have had about women’s health and allergies that have become prevalent over the last thirty or forty years. Has women’s health been affected by what they use for their face and bodies? BeautyCounter’s Gregg Renfrew has answers:

Gregg Renfrew, Founder of Beautycounter

Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety. And so I started Beautycounter, a company devoted to progress. Here you’ll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.

Our Mission To get safer products into the hands of everyone. Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. It’s time for a change.
The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.
We deserve better, and we’re doing something about it. At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our “Never List”— all while ensuring our products perform and that they’re as indulgent as any other shampoo, lipstick, or oil in the market. It’s not easy work, but it’s well worth it. This is about progress—not perfection. Because every little bit counts.

Learn more about the impact the environment is having on your health.

www.beautycounter.com/ourstory

The prestigious and reliable Scientific American Magazine speaks: https://www.scientificamerican.com/article/how-safe-are-cosmetics/

Finding Beautycounter has been fantastic for me. I asked a friend what she was doing these days, she told me she found this company that was doing amazing work like developing safe products for face and body. According to the FDA, an average U.S. consumer uses about 10 cosmetic products in a day, including makeup, soap, shampoo, lotion, hair gel and cologne. Join me in treating your body well with Beautycounter products. I love their makeups and creams and feel safe using them.

Check out www.beautycounter.com  to see what’s available.

Let me know if you want to sample any: http://beautycounter.com/gailingis. According to the FDA, a cosmetic is anything used for “cleansing, beautifying, promoting attractiveness or altering the appearance.

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