Tiffany & CO Prince & B'dway NYC

Tiffany & Co Prince & B’dway NYC

There is a scene in my book, Indigo Sky, where my heroine, Leila, goes shopping with her friend, Cornelia, at Tiffany & Co, at this Prince Street location. The two of them had a sweet time in that store.

I am putting together images for a trailer for Indigo Sky, to-be-published in October 2015, and found this Tiffany blog that I am re-blogging. It fascinated me—hope it does the same for you.

It was written around Valentine’s Day, 2009. A busy time for Tiffany, you can imagine, even today in 2015. This is Tiffany that the father founded with a business partner. The son was busy painting, and didn’t come into the business until later. I will add the painting that came along with this blog at the end. I was amazed and shocked at the painting. He happened to be a talented artist. Some of his work is in the Metropolitan Museum of Art in New York City.

When Tiffany & Co. moved “uptown”

Tiffany ad

Tiffany Ad

This is the time of year when Tiffany & Co gets lots of traffic; Valentine’s Day is a prime day to get engaged. It probably was in February 1905 as well. That month, Tiffany & Co. ran this full-page ad in the general interest magazine The Cosmopolitan.

Besides pushing their famed “Blue Book” catalog (still published in 2009!), the ad probably served to let readers know about Tiffany’s new uptown digs.

Earlier that year, the store had moved out of its longtime location on 15th Street and Union Square West—a cast-iron beauty now serving as a condo. With Union Square on its way to becoming a low-rent theater district, Tiffany’s joined Lord & Taylor, B. Altman’s, and other shops in fashionable midtown.

Tiffany’s started out in 1837 downtown opposite City Hall Park. The store did a stint on Broadway and Prince Street (see photo above) in the last years of the 19th century. They moved into their current Fifth Avenue and 57th Street building in 1940.

Related

The beautiful street clocks along Fifth Avenue In “Flatiron District”

Three centuries and three views of Union Square In “Cool building names”

The 19th century “slave market” at Union Square In “Music, art, theater”

Tags: Tiffany & Co., Tiffany’s, Tiffany’s Blue Book catalog, Union Square, Valentine’s Day engagements

This entry was posted on February 14, 2009 at 6:03 am and is filed under Defunct department stores, Fashion and shopping, Holiday traditions, Lower Manhattan, Midtown, Old print ads, Union Square. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “When Tiffany & Co. moved “uptown””

  1. The slums of dark, foreboding Duane Street « Ephemeral New York
    Slums of NY

    Duane Street NY

    Says:
    May 17, 2012 at 4:18 am | Reply

Comfort Tiffany—son of Charles Tiffany, founder of Tiffany & Co, the famed jeweler then located on Prince Street and Broadway—is better known for his lovely stained glass.

Have you ever shopped Tiffany’s?

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